Ikea-global-standardization-strategy
- teitranmorticasta
- Feb 2, 2022
- 1 min read
Jul 6, 2013 — How IKEA adapted its strategies to expand and become profitable in China. ... Executive Summary: IKEA is known globally for its low prices and ... the local approach versus the global/regional desire for standardisation.
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ikea-global-standardization-strategy
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